Advisers missing out on 'younger' business

Despite nearly 70% saying 28 to 40 year olds are important to their business; Standard Life found advisers do not often start working with clients until they are aged over 40. A Standard Life survey suggests advisers see young people as important because they offer long-term business prospects, which aid sustainability. Mark Polson, head of customer management at Standard Life, says young people often recognise the need to save for retirement, but many are reluctant to take the first steps. He believes advisers have a major role to play in helping them understand the importance of lo...