From Openwork to The Openwork Partnership: Brand experts assess the change
Small team important
The new Openwork logo
Rebranding, especially during a pandemic, can be a risky decision and unless done correctly can have its pitfalls, but advice giant Openwork has just taken the leap. Professional Adviser’s Sophie King speaks to some branding experts on Openwork’s change...
Openwork rebranded itself as The Openwork Partnership after rebranding work that began more than a year ago. As you may have guessed, one area Openwork particularly stresses is a key component of its rebrand...
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