Think you'll differentiate yourself on product and service alone? You couldn't be more wrong argues business strategist Royston Guest
"Success is not an accident," Royston Guest told delegates at the annual Institute of Financial Planning (IFP) conference. "It doesn't matter what field you work in, when you see successful people there is a pattern to what they do. They are drivers in their own lives. Successful people set their own bar high." Guest is a man of many talents. He is CEO of Pti Worldwide, a global consultancy and training company, and also a speaker, consultant and a "success coach". His self-stated aims are to drive growth in your business, and tap into what he calls the real potential of individual...
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