Missing the boat

Personal accident insurance (PA) is relevant to virtually every business in every commercial sector, making it a powerful and flexible tool for brokers to use in their dealings with both existing and potential clients. Also, the sales proposition remains robust even in times of economic stress. Indeed, it may be more relevant than ever when policyholders need to build solid defences against threats and dangers. So why is PA such a Cinderella class of insurance? One reason may be that, historically, it has fallen between two stools – is it commercial insurance or health insurance? Is it u...