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Author profile

Jen Frost

Jen Frost

Jen Frost has been editor at Professional Adviser since 2024. 

She has worked in financial services journalism since 2016, writing for titles in both the UK and North America.

Her previous roles include North America editor at Insurance Business and news editor at Insurance Post.

Jen has been shortlisted for and won numerous industry awards. She was named B2B General Insurance Journalist of the Year for four years running (2020 to 2023) at the Headlinemoney Awards, where she also won B2B Story of the Year in 2021. 

Earlier in her career, she won the Gold Award for Financial Journalism at MHP’s 30 to Watch Awards.

You can find Jen on Linkedin here. 

Articles by Jen Frost

Brooks Macdonald 'reviewing' further financial planning M&A opportunities

Companies

Brooks Macdonald 'reviewing' further financial planning M&A opportunities

Gets H1 financial planning revenue boost but profit slides

clock 24 February 2026 • 3 min read
Reality TV 'finfluencers' sentenced

Regulation

Reality TV 'finfluencers' sentenced

Had combined Instagram following of 4.5 million

clock 23 February 2026 • 2 min read
Friday Night Takeaway: Your culture and people are growing in value

Your Business

Friday Night Takeaway: Your culture and people are growing in value

The editor's Friday Night Takeaway from 20 February

clock 20 February 2026 • 3 min read
IHT receipts continue climb to £7.1bn

Tax planning

IHT receipts continue climb to £7.1bn

Experts note ‘fairly modest’ growth

clock 20 February 2026 • 3 min read
Editor's view: Schroders and Evelyn Partners – deals with a difference

Your Business

Editor's view: Schroders and Evelyn Partners – deals with a difference

The editor's Friday Night Takeaway from 13 February

clock 13 February 2026 • 3 min read
Aegon adds junior ISA and offshore bond

ISAs

Aegon adds junior ISA and offshore bond

No annual platform charge for junior ISA

clock 13 February 2026 • 2 min read
Financial advice should be added to workplace benefits – report

Employee Benefits

Financial advice should be added to workplace benefits – report

PIMFA Leading Lights Forum findings

clock 12 February 2026 • 2 min read
Top ten recommended adviser platforms of 2025 revealed

Platforms

Top ten recommended adviser platforms of 2025 revealed

Defaqto identifies gap between top two and rest of market

clock 10 February 2026 • 1 min read
FCA urged to provide clearer AI guidance amid review

Technology

FCA urged to provide clearer AI guidance amid review

Review to consider impact by 2030 and beyond

clock 09 February 2026 • 6 min read
Söderberg enters UK HNW space

Your Business

Söderberg enters UK HNW space

Through Artorius Wealth Management investment

clock 09 February 2026 • 2 min read
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