Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

IHT on pensions pre-55 slammed as 'brutal'

Pensions

IHT on pensions pre-55 slammed as 'brutal'

HMRC confirms those under minimum pension age will see IHT applied on their pots

clock 12 August 2025 • 2 min read
Most IFAs do not expect FCA's advice/guidance proposals to change demand

Your Business

Most IFAs do not expect FCA's advice/guidance proposals to change demand

IFAs are positive overall about the changes for clients

clock 11 August 2025 • 1 min read
Royal London sees net inflows hit £4.1bn following SJP multi-asset mandate

Companies

Royal London sees net inflows hit £4.1bn following SJP multi-asset mandate

‘We’ve benefited from an uptick in the national conversation around pensions’

clock 08 August 2025 • 4 min read
Bank of England meets expectations and cuts rates to 4%

Economics / Markets

Bank of England meets expectations and cuts rates to 4%

Lowest level in two and a half years

clock 07 August 2025 • 4 min read
We got tired of 'waiting' for the regulator – inside Elston's SDR MPS launch

Green

We got tired of 'waiting' for the regulator – inside Elston's SDR MPS launch

And what next for advisers when it comes to MPS and sustainable investing

clock 07 August 2025 • 7 min read
FOS complaints hit lowest level for more than a year

Companies

FOS complaints hit lowest level for more than a year

Following joint call for input with the FCA and government proposals

clock 07 August 2025 • 3 min read
Next Generation Advisers: Meet Succession Wealth's Rob Earle

People

Next Generation Advisers: Meet Succession Wealth's Rob Earle

‘It’s really important for all young, aspiring advisers to aim to become Chartered’

clock 06 August 2025 • 3 min read
Octopus Money to buy Virgin Money's investment arm

Companies

Octopus Money to buy Virgin Money's investment arm

Deal subject to regulatory approval

clock 06 August 2025 • 2 min read
Why Sarasin & Partners wants to push its adviser platform presence

Companies

Why Sarasin & Partners wants to push its adviser platform presence

‘Having solutions available across a wide range of platforms is critical’

clock 05 August 2025 • 4 min read
Advies Private Clients adds £100m assets in latest planning firm buy

Companies

Advies Private Clients adds £100m assets in latest planning firm buy

Snaps up specialist financial planner Nicholas Trayford

clock 05 August 2025 • 1 min read