Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Senior advice leaders herald AI as a core capability

Technology

Senior advice leaders herald AI as a core capability

'Financial services has a unique responsibility when it comes to AI'

clock 21 January 2026 • 2 min read
FOS leadership changes show reforms 'are serious'

Your profession

FOS leadership changes show reforms 'are serious'

2026 will be a ‘year of material change’ at the Ombudsman

clock 21 January 2026 • 3 min read
Private markets growth to have 'profound' impact on client portfolios

Your profession

Private markets growth to have 'profound' impact on client portfolios

Schroders’ Lowe points to ‘super-cycle’

clock 21 January 2026 • 2 min read
Just Group sees fall in retirement income sales as takeover approaches

Retirement

Just Group sees fall in retirement income sales as takeover approaches

Brookfield Wealth Solutions to takeover during first half of the year

clock 20 January 2026 • 2 min read
Wealth firm Logic Investments enters special administration

Companies

Wealth firm Logic Investments enters special administration

Following FCA requirement preventing it from taking on clients

clock 19 January 2026 • 1 min read
Tyne and Wear advice firm declared failed by FSCS

Companies

Tyne and Wear advice firm declared failed by FSCS

Hanson Financial Partners is no longer trading

clock 16 January 2026 • 2 min read
Transact cuts platform costs in updated pricing approach

Platforms

Transact cuts platform costs in updated pricing approach

Family linking policy will be extended to more members from April

clock 15 January 2026 • 2 min read
Government stands by ISA reforms in response to Treasury Committee report

ISAs

Government stands by ISA reforms in response to Treasury Committee report

Reeves has announced intent to slash cash ISA allowance

clock 14 January 2026 • 2 min read
CII to move global HQ

Companies

CII to move global HQ

Based at 30 Old Broad Street from March

clock 14 January 2026 • 2 min read
Property wealth counts for approaching half of IHT-paying estates in London

Tax planning

Property wealth counts for approaching half of IHT-paying estates in London

Average property value exceeds £862,000

clock 14 January 2026 • 2 min read