Treatment of vulnerable clients still an area of improvement for firms
‘Losses simply hurt more than gains feel good’
Advisers score risk profiling tools 7.6 out of 10 for effectiveness
'Technology, diversity and risk management'
Middle-aged managers fare best
Meet emotional-comfort needs
If a client 'needs' a higher rate of investment return than the portfolio they are likely to be comfortable with is expected to earn, writes Greg Davies, then they need better needs, not riskier investments