Giving advisers more investment choice shouldn't mean creating more administration. That was our guiding principle when we brought PruFund onto Scottish Widows Platform, giving advisers another option for clients approaching or in retirement, within a modern platform experience.
We are proud that M&G selected Scottish Widows Platform as its first third-party platform partner. This marks an important development for advisers, providing access to a broader investment range through a fully integrated and seamless digital experience.
For many adviser firms, PruFund is already an established part of their investment proposition. Its availability through Scottish Widows Platform, across our Personal Pension and ISA wrappers, gives advisers a new way to access it for their clients.
For firms already using our platform, investing clients in PruFund is straightforward, using the same digital journeys and reporting capabilities they already use to manage clients' other platform investments. This gives advisers broader investment choice while keeping client assets together within one platform experience. For firms that haven't joined us yet, it offers another reason to take a fresh look at what Scottish Widows Platform can offer.
More choice for retirement planning
Managing retirement income often requires advisers to balance clients' need for growth while taking an income, particularly when short-term market movements can feel significant. In my view, advisers need a broad range of investment options to support these objectives, balancing growth and income needs at an acceptable level of risk.
PruFund has a 21-year track record and more than 500,000 UK customers. It invests across more than 40 asset types in public and private markets globally, combining broad diversification with a smoothing mechanism designed to reduce the impact of short-term market volatility. Its availability on Scottish Widows Platform gives advisers more choice when building investment propositions for clients approaching or moving through retirement.
A platform designed around adviser experience
PruFund builds on the enhancements we have made to Scottish Widows Platform over the past 18 months. Expanding investment choice has been a consistent theme. PruFund is an important addition to that toolkit.
From Dripfeed Drawdown and Managed Growth Funds to integrations with widely used adviser tools and an Asset Transfer Service, each enhancement is intended to make it easier for firms to manage clients' pension and investment portfolios and consolidate client assets.
What's next
Our ambition is to make Scottish Widows Platform the easiest platform for advisers to do business with. I see PruFund as an important proof point, but not the end of the journey. Our roadmap continues to evolve, with plans including an integrated onshore bond and refreshed range of trusts, and we will continue to listen to adviser feedback as we develop what comes next.
Important information
For UK financial adviser use only. The value of investments can go down as well as up, and clients may get back less than they invest. Past performance is not a guide to future returns. Please refer to the full fund documentation for details of risks.
Scottish Widows Platform is a trading name of Embark Investment Services Limited, a company incorporated in England and Wales (company number 09955930) with its registered office at 33 Old Broad Street, London, EC2N 1HZ. Embark Investment Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number 737356).
