Advice JVs: Why professional services tie-ups are moving beyond referrals

Firms look to joint brand relationships

Isabel Baxter
clock • 6 min read

Mutually beneficial joint ventures (JVs) between financial advice firms and professional services businesses are nothing new. But the cluster of recent deals suggests the model is evolving, with advisers and their professional-services partners looking beyond traditional referral arrangements towards more formal, jointly branded tie-ups.

The trend is particularly visible among accountancy firms and has been for some time, although law firms are beginning to follow. Recent advice joint venture activity Perspective Financial Group is at the centre of the recent activity. Its 50/50 JV with DJH, announced in January, gives the accountancy group's clients access to financial advice alongside its existing inheritance tax, trusts, wills and probate services. Perspective has also partnered with TaxAssist to create TaxAssist Plus Financial Planning, providing access to a nationwide financial planning network through existing...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Roger Brosch: Advice should also mean investing in your memory bank

Roger Brosch: Advice should also mean investing in your memory bank

Financial advice is never about the money itself

Roger Brosch
clock 27 August 2026 • 3 min read
Advice JVs: Why professional services tie-ups are moving beyond referrals

Advice JVs: Why professional services tie-ups are moving beyond referrals

Firms look to joint brand relationships

Isabel Baxter
clock 27 August 2026 • 6 min read
The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read