Whistle CEO and co-founder Jordan Mayo speaks to Professional Adviser about the firm’s goal to deliver advice to the mass market.
Established last Autumn, Whistle is described as "on-demand financial advice". The firm partners with banks, pension providers, investment platforms and fintechs to offer an advice solution designed to reach the mass market. Alongside Mayo, who was previously Profile Pension CEO until it was bought by Moneyfarm in 2023, Whistle was founded by former NOVA head of compliance Dr René Levesley and former Hargreaves Lansdown group chief technology officer Mohamed Ait Si Brahim. Mayo explained how the firm was aiming to "fill the advice gap". "If you imagine it as a continuum of infor...
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