Industry Voice: It's time for hybrid advice

clock • 3 min read
Industry Voice: It's time for hybrid advice

We all know the world has changed over the past year and a half, and for many it will never go back to the way it was before. This ‘new normal', as commentators seem keen to label it, has proved a challenge for financial advisers, and those who have embraced it are thriving.

By adopting the same technology that UK consumers use to order their groceries, takeaways, book their taxi rides and holiday; financial advisers can do more than ever before.

With the right technology, you can not only service your existing clients better, but are able to free up the time to find and take on new clients too. Adopting a hybrid approach to financial advice means your clients can self-serve much of the time and come to you when they need your advice.

At True Potential Wealth Management, we've been seeing the benefits of this hybrid way of working for years. Clients using True Potential's technology can view their investments 24/7, online or by mobile app - in fact True Potential saw 4 million logins in the first 9 months of 2021.

In addition to viewing their portfolios, clients can top up investments from £1 anytime they like - without having to take further advice for smaller sums. In 2021 to date, True Potential have seen 51,342 top ups to the value of £171,712,752 through impulseSave. Every penny of that adds to the assets our adviser can service.

Clients and advisers can also complete annual suitability reviews using our integrated technology, saving you countless hours of administration work. Using this process, advisers can quickly and easily identify clients who have had a change in circumstance and require action to be taken on their investments.

Hybrid advice isn't just great for your clients, it can be a game-changer for you too. With technology doing the heavy lifting, our financial advisers can not only look after more clients but also keep 95% of their fees up to £150,000 - and 100% above that amount.

As good as they are, the benefits of adopting hybrid advice aren't just for today, they also set you up to de-risk and downsize your busines when the time is right with a market leading offer for your assets.

With clients firmly adopting a digital way of interacting with you, they'll be prepared when the time comes for you to move on. Working with a partner such as True Potential Wealth Management, you can seamlessly transition your clients to a new service without any interruption of service or complaints from those who have relied on you.

Whether it's one-at-a-time, a major downsize or exiting the industry altogether, your clients will already be prepared for the new way of working. Our technology handles their day-to-day needs, our dedicated support team answer the phone in just 31 seconds and our qualified advisers are always on hand when needed.

We believe in hybrid advice so much we've built our business on it - and we'd love for you to partner with us.

To find out more about how hybrid advice can supercharge your business and give you and your clients the best deal when you're ready to de-risk and downside, visit us at https://www.tpllp.com/jointruepotential/.

True Potential Wealth Management LLP is authorised and regulated by the Financial Conduct Authority.  FNR Number 529810.  Registered Head Office: Newburn House, Gateway West, Newburn Riverside, Newcastle upon Tyne, NE15 8NX

True Potential Wealth Management is a Limited Liability Partnership. OC356611.

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