Three quarters of people still favour face-to-face advice - Openwork

Despite surge in robo-advice

Sophie King
clock • 1 min read

Three-quarters (73%) of people have said they prefer face-to-face advice despite a rise in so-called robo-advice solutions, research by Openwork has found.

The study, which surveyed 1,014 individuals, also revealed 71% of respondents had concerns that robo-advice may not be entirely appropriate for their financial needs. Openwork said the data showed there was still a preference for human interaction when receiving financial advice and therefore means "huge opportunities" remain for people to pursue a career in the sector.  However, the advice network also found younger people appeared to be more supportive of 'robo solutions'. The research revealed almost half (44%) of under-25s had no concerns that robo-advice may not be appropriate...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Aviva scraps final additional charge on adviser platform to offer single, transparent fee

Aviva scraps final additional charge on adviser platform to offer single, transparent fee

Move to remove ETI charges aligns with Consumer Duty

Sahar Nazir
clock 06 August 2025 • 2 min read
Progeny returns to profitability following acquisitions

Progeny returns to profitability following acquisitions

Thanks to five acquisitions made in 2023

Sahar Nazir
clock 06 August 2025 • 2 min read
L&G H1 profits rise 9% as CEO hails 'excellent six months'

L&G H1 profits rise 9% as CEO hails 'excellent six months'

Growth from workplace pensions, annuities, and asset management

Sahar Nazir
clock 06 August 2025 • 2 min read