SJP accused of using dated stereotypes to attract women to academy

Complementary beauty treatments

Hannah Godfrey
clock • 4 min read

St James's Place (SJP) has been accused of using dated stereotypes in its efforts to try and attract women to its academy.

"Dated" and "very stereotypical" were the words used to describe a recent event hosted by the SJP Academy at up-market department store Harvey Nichols in Birmingham. The event in question, which took place on 25 September, was titled ‘Fashioning a New Career' and was targeted at women interested in moving into financial advice. SJP promised attendees 45 minutes of browsing time at the store, as well as a 30-minute fashion and beauty presentation. The evening ended with shopping time and complementary mini beauty treatments. The presentation from SJP lasted 45 minutes, while the evenin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read