Tom Ellis: Let's hope the platform market winds are changing

Tom Ellis
clock • 3 min read

A storm has caused havoc in the adviser platform market over the last couple of years, says Tom Ellis, but advice firms will no doubt be expecting to see some sunshine soon

Storm Brendan is whistling through the streets of Covent Garden outside as I write this, whipping up a frenzy among café awnings and witty pub signs with lines like ‘Beer! Because no great story ever started with a salad' or ‘I distrust camels & anyone else who can go a week without a drink!' But Storm Brendan's disruptive bellows are not the winds that interest me right now. Instead I am more intrigued by the gently changing breeze in the adviser platform market. It is no secret that re-platforming has been the Storm Brendan of the market in recent years, troubling the awnings of even t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Budget tax-free cash rumour aftermath: 'Our job is to dampen panic, not monetise it'

Budget tax-free cash rumour aftermath: 'Our job is to dampen panic, not monetise it'

Advisers reveal how much damage the speculation caused

Isabel Baxter
clock 02 December 2025 • 4 min read
How do we ensure that consumers actually trust targeted support?

How do we ensure that consumers actually trust targeted support?

'It's about getting the economics right – and then communicating with radical candour'

Tim Hogg
clock 02 December 2025 • 4 min read
OBR chair Richard Hughes resigns following premature Budget report release

OBR chair Richard Hughes resigns following premature Budget report release

Hughes led the OBR for five years

Sahar Nazir
clock 02 December 2025 • 1 min read