Tom Ellis: Let's hope the platform market winds are changing

Tom Ellis
clock • 3 min read

A storm has caused havoc in the adviser platform market over the last couple of years, says Tom Ellis, but advice firms will no doubt be expecting to see some sunshine soon

Storm Brendan is whistling through the streets of Covent Garden outside as I write this, whipping up a frenzy among café awnings and witty pub signs with lines like ‘Beer! Because no great story ever started with a salad' or ‘I distrust camels & anyone else who can go a week without a drink!' But Storm Brendan's disruptive bellows are not the winds that interest me right now. Instead I am more intrigued by the gently changing breeze in the adviser platform market. It is no secret that re-platforming has been the Storm Brendan of the market in recent years, troubling the awnings of even t...

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