Tom Ellis: Let's hope the platform market winds are changing

Tom Ellis
clock • 3 min read

A storm has caused havoc in the adviser platform market over the last couple of years, says Tom Ellis, but advice firms will no doubt be expecting to see some sunshine soon

Storm Brendan is whistling through the streets of Covent Garden outside as I write this, whipping up a frenzy among café awnings and witty pub signs with lines like ‘Beer! Because no great story ever started with a salad' or ‘I distrust camels & anyone else who can go a week without a drink!' But Storm Brendan's disruptive bellows are not the winds that interest me right now. Instead I am more intrigued by the gently changing breeze in the adviser platform market. It is no secret that re-platforming has been the Storm Brendan of the market in recent years, troubling the awnings of even t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisory businesses must 'step up' to attract and retain new blood

Advisory businesses must 'step up' to attract and retain new blood

Clearer pathway to profession needed

Jenna Brown
clock 04 February 2026 • 3 min read
Advice buy-side models have 'clear conflict of interest'

Advice buy-side models have 'clear conflict of interest'

SBG’s Cherrington on common pitfalls and a valuations ‘peak’

Isabel Baxter
clock 04 February 2026 • 5 min read
One in five consider financial advice to deal with turbulent times

One in five consider financial advice to deal with turbulent times

Almost a fifth of people are newly considering getting financial advice to help them feel more confident amid a less predictable, more uncertain world, according to research.

clock 03 February 2026 • 3 min read