Tom Ellis: Let's hope the platform market winds are changing

Tom Ellis
clock • 3 min read

A storm has caused havoc in the adviser platform market over the last couple of years, says Tom Ellis, but advice firms will no doubt be expecting to see some sunshine soon

Storm Brendan is whistling through the streets of Covent Garden outside as I write this, whipping up a frenzy among café awnings and witty pub signs with lines like ‘Beer! Because no great story ever started with a salad' or ‘I distrust camels & anyone else who can go a week without a drink!' But Storm Brendan's disruptive bellows are not the winds that interest me right now. Instead I am more intrigued by the gently changing breeze in the adviser platform market. It is no secret that re-platforming has been the Storm Brendan of the market in recent years, troubling the awnings of even t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why good advice relies on asking difficult questions

Why good advice relies on asking difficult questions

Difficult questions a 'core feature' of good advice

Ahmed Bawa
clock 21 November 2025 • 4 min read
Advice firm revenues hit £6bn in 2024 but job numbers fall

Advice firm revenues hit £6bn in 2024 but job numbers fall

Retail investment adviser posts across all firms fell to 37,441

Isabel Baxter
clock 21 November 2025 • 2 min read
Feel Good Friday: Castlefield sponsors and takes part in annual sleepout

Feel Good Friday: Castlefield sponsors and takes part in annual sleepout

Event has raised £28,334 so far

Professional Adviser
clock 21 November 2025 • 1 min read