Justin Urquhart Stewart: Mr Market - 70 and still going strong

'Best analogy in finance'

clock • 4 min read

Times may have changed since Ben Graham first introduced 'Mr Market' to the world in 1949 but, writes Justin Urquhart Stewart, the analogy has aged rather well

Imagine you own a small business, along with a partner - Mr Market. Your working relationship is unusual, to say the least. Every day, Mr Market walks in and tells you how much he thinks your share of the firm is worth. He then gives you a chance to buy more of the business, or to sell some of your shares. You can choose to buy, sell or do nothing. Once you give him an answer, Mr Market clocks off for the day. There are other odd things about Mr Market. First, he is a creature of habit. He does not care what you do - buy, sell or do nothing and he will still come back tomorrow, name a pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Multi-Asset

Top ten most recommended multi-asset solutions in Q2 revealed

Top ten most recommended multi-asset solutions in Q2 revealed

Orbis fund places first

Isabel Baxter
clock 15 July 2026 • 2 min read
Downing establishes advisory committee to aid Fox multi-asset range

Downing establishes advisory committee to aid Fox multi-asset range

Committee to be chaired by Lyndon Gill

Patrick Brusnahan
clock 03 June 2026 • 1 min read
Multi-asset insight: Rethinking value beyond cost

Multi-asset insight: Rethinking value beyond cost

'Ultimately, the biggest risk to long-term returns is not fees, it's behaviour'

Madhushree Agarwal
clock 14 May 2026 • 4 min read