Advisers urged to rethink what multi-asset 'really means'

A whitepaper launched by advice industry specialist Verve in collaboration with M&G has highlighted that broader diversification and private markets exposure can support better client outcomes and stronger advice propositions. Both Verve and M&G are calling on UK IFAs to re-examine what multi-asset "really means" in today's investment environment - and what this means for portfolio construction, client behaviour and long-term outcomes. Titled PruFund: Redefining what it means to be multi-asset, the paper explores how many commonly used multi-asset funds remain heavily concentrated in ...