Tom Ellis: Aviva platform must convince advisers of its direction

"You have been weighed, you have been measured, and you have been found wanting." The quote from A Knight's Tale - featuring Heath Ledger, Paul Bettany and co - has hardly been more relevant than after Aviva's supremely difficult 2018. The team talk at the platform at the moment - one imagines - must be a rousing effort to motivate, urging the outfit to consign the memories of the last 12 months to the history books. And yet, without Orton or a permanent successor there to lead the way, it is going to struggle to do so. The problem is, re-platforming not only kicked Aviva to the groun...