From the Ed: Computer says no

A simple, online questionnaire would determine attitude to risk (OK, capacity for loss) and double as a fact find. If the customer so chooses, he or she can receive specific product recommendations online, over-the-phone or face-to-face. It would be relatively cheap at, say, £75 a pop. Am I crazy to think I could deliver something like this compliantly and profitably? It would seem so after the FSA published final guidance on simplified advice. To put it briefly, firms and advisers offering it would be subject to the same qualification, complaints and suitability rules as those del...