Friday Night Takeaway: It's the return of the banks

The news editor's Friday Night Takeaway from 10 July

Isabel Baxter
clock • 3 min read

Banks are making their return into the advice space, and this week has proven that targeted support is going to play a big role in how this happens.

It's no secret that banks are once again looking to up their wealth offerings, as Natwest's purchase of Evelyn Partners has reaffirmed that wealth propositions are back in focus for the high street giants. This week has also got me thinking about the role targeted support has to play in the banks' return to advice. Commentators have previously told me that targeted support is most likely to be adopted first by the biggest players in the market, with banks firmly fitting into that category. They have the customer bases, the data and technology to deliver the service at scale in a way t...

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