From the Ed: Is 'selling' the lesser of two evils?

What followed was both odd (he insisted I wear a pair of his slippers in his Victoria apartment), and enlightening. We spent half an hour or so in his study, where he told me about his time at Sun Alliance. He was its stand-out salesman, no question. He had the certificates to prove it. He was proud of them. “I was the star,” he said. This man was no IFA, but, outside of the banks, you’d be hard-pressed to hear anyone in the industry speak in similar terms today, and especially not when in earshot of the FSA. The word selling has become taboo in financial services. A consequence of...