Do you think that the introduction of Bright Grey's new cut-down CI policy, set to be sold exclusively online, will impact customers that would previously have visited an IFA? Is this the shape of things to come?
Aidan Dewhurst, Royal Liver Consumers are growing in confidence when it comes to online purchases, so it is only natural that protection providers are starting to look increasingly at this. But, in an attempt to make products more accessible to the general public, we should not lose sight of what is right and appropriate for the customer and their needs. What is noticeable with financial protection is that the devil often tends to be in the detail and an IFA can add value to the process. A bit of insight goes a long way and, by matching together needs and benefits, a structured professi...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
