Advisers warned over LinkedIn lead generators as expert shares 'red flags'

Lead generation has become an increasingly important way for some advice firms to get new business. Recent research by network ValidPath found that one in ten advisers plan to enhance their marketing efforts this year, including by purchasing client leads online. A number of advisers told Professional Adviser they have been contacted by introducers on LinkedIn offering to provide client leads in exchange for commission, but they later realised it was a "scam" or that they had felt pressured into paying for low quality leads - and now they are urging others to spot the warning signs. O...