Majority of advisers confident on increasing profits amid 'challenging year'

Latest SOTAN report says 78% predict higher profits in 2026

Jenna Brown
clock • 3 min read

Nine out of ten advisory business owners have reported higher turnover in the past year, while 78% expect profits to rise, data from the latest State of the Advice Nation (SOTAN) report reveals.

The Lang Cat's annual report, launched at its conference New Blood: No wrong path, held today (4 February), also revealed a third of advisory business owners believe profits would increase by more than 20% despite seeing the current landscape as "challenging". Advisers also highlighted that they remained concerned about continued market turbulence and anxious clients needing extra support. The consultancy said ongoing policy change, tax planning and the spread of artificial intelligence (AI) were also massive factors affecting financial advisers. It said since its last report, AI a...

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