How Parmenion is fuelling platform growth amid adviser fragmentation

Speaking exclusively to Professional Adviser, Morrow said a combination of emotional intelligence training for advisers, new digital capabilities, and responsiveness to Consumer Duty rules has helped Parmenion grow organically, even as many other platforms experience stagnation or outflows. "We are growing while most platforms are not," Morrow said. "That's down to service, proprietary technology, and frankly a greater willingness from advisers to reward good service. There's less tolerance for poor service now." A key driver of that growth has been Parmenion's platform switch service...