AI and data integration critical to tackling adviser capacity crunch

Dynamic Planner’s Rowan Whittington and M&G’s Chris Hudson urge advisers to prioritise integration

Sahar Nazir
clock • 3 min read

Financial advisers must harness data and artificial intelligence (AI) to meet growing client expectations and bridge the advice gap, Dynamic Planner product director Rowan Whittington has said.

Speaking at the Intelliflo Innovate conference yesterday (10 June), Whittington said the financial advice sector is under intense pressure to do more with less, and the solution lies in how effectively firms use data and technology. With 47% of advisers reporting they have no capacity to take on new clients, despite 81% wanting to grow their business, Whittington said scalable technology, especially systems driven by clean, integrated data, is key to solving this bottleneck. Meanwhile, M&G director of distribution Chris Hudson warned that technology must not be a blocker to advice. "I...

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