AI and data integration critical to tackling adviser capacity crunch

Dynamic Planner’s Rowan Whittington and M&G’s Chris Hudson urge advisers to prioritise integration

Sahar Nazir
clock • 3 min read

Financial advisers must harness data and artificial intelligence (AI) to meet growing client expectations and bridge the advice gap, Dynamic Planner product director Rowan Whittington has said.

Speaking at the Intelliflo Innovate conference yesterday (10 June), Whittington said the financial advice sector is under intense pressure to do more with less, and the solution lies in how effectively firms use data and technology. With 47% of advisers reporting they have no capacity to take on new clients, despite 81% wanting to grow their business, Whittington said scalable technology, especially systems driven by clean, integrated data, is key to solving this bottleneck. Meanwhile, M&G director of distribution Chris Hudson warned that technology must not be a blocker to advice. "I...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Why advisers must warn divorcing clients about AI-generated assumptions

Why advisers must warn divorcing clients about AI-generated assumptions

‘The risks can be particularly serious where significant wealth is involved’

Simon Bassett
clock 20 July 2026 • 3 min read
Tony Wilkinson: The AI infrastructure boom is real

Tony Wilkinson: The AI infrastructure boom is real

'AI is no longer primarily about models and applications – it is about power and long-duration capital commitments'

Tony Wilkinson
clock 13 July 2026 • 6 min read
AI review to 'make retirement planning more accessible'

AI review to 'make retirement planning more accessible'

The ‘new Wild West’ of AI could help close advice gap

Sophia Panayi
clock 08 July 2026 • 4 min read