Adviser AI usage more than doubles in last year

Rises from 29% to 60%, SOTAN findings reveal

Isabel Baxter
clock • 3 min read

The number of advice firms using artificial intelligence (AI) has more than doubled over the past 12 months, according to research from The Lang Cat.

The consultancy's latest State of the Advice Nation (SOTAN) report showed a rise in surveyed advisers AI use, with those using the technology rising from 29% in last year's report to 60% this year. The Lang Cat found that AI use is particularly ubiquitous among larger firms with more than £1bn in assets under management, where usage shoots up to 88%. Advice professionals ranked AI as among the most important areas of change in the industry with 81% saying that the technology was more important to their businesses in 2025. The SOTAN report also investigated where barriers for entry ...

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