Royal London has reported strong early customer engagement with its targeted support proposition and plans to extend the service into pensions following a successful initial launch through its stocks and shares ISA.
Speaking to Professional Adviser following the provider's latest results, CEO Barry O'Dwyer said thousands of customers had already used its targeted support journey, with high satisfaction levels reported among both those who went ahead with an ISA and those who decided it was not suitable for them. Royal London was one of the first providers to gain regulatory approval for targeted support and launched its proposition in April. O'Dwyer said the service represented a significant opportunity to help more consumers make better financial decisions, particularly those who do not have acc...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
