Anthropic's latest AI plug in could 'trigger golden age of digital advice'

AI firm launched wealth management plug in in US adviser space

Jenna Brown
clock • 2 min read

An artificial intelligence (AI) plug in for wealth management firms in the US points to a collaborative approach with financial advisers in the immediate future and could signal the start of a “golden age of digital advice”, according to Ian Mckenna.

He said while consumer research has showed that the public wants advice with human support, the latest launch from Anthropic – the AI provider behind Claude Cowork, Claude Code and Opus 4.6 model – pointed to the tech firm working in partnership with human advisers in the immediate future.  McKenna, founder of Financial Technology Research Centre (FTRC), said the launch could signal the "dawning of a golden age in digital advice".  The plug in, launched earlier this week, was unveiled alongside news of a partnership with LPL Financial, a US-based 30,000-strong adviser firm and Orion w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

AI won't take your job, but the adviser who masters it might

AI won't take your job, but the adviser who masters it might

'Advisers can't afford to be complacent when it comes to AI'

Samantha McBride
clock 10 March 2026 • 3 min read
Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Planbot launched by former adviser duo

Jen Frost
clock 26 February 2026 • 3 min read
Anthropic's latest AI plug in could 'trigger golden age of digital advice'

Anthropic's latest AI plug in could 'trigger golden age of digital advice'

AI firm launched wealth management plug in in US adviser space

Jenna Brown
clock 26 February 2026 • 2 min read