Aberdeen does not have immediate plans to “switch Elevate off” and will continue to improve it for adviser users, however, the provider’s end game is to have a single platform offering, Verona Kenny has told PA.
Aberdeen Adviser chief distribution officer Kenny admitted communication with advisers about Elevate, formerly owned by Axa and acquired by Aberdeen in 2016, had been lacking in recent months. Aberdeen also runs adviser platform Wrap, which she said had taken the spotlight amid a period of change for Aberdeen. Kenny, who joined the business in August last year, said while the "end game" for Aberdeen was to have one platform offering, the firm was "not just going to switch Elevate off" and would continue to invest in the platform for adviser users. "There has been a lot going on at ...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
