Behavioural psychology 'even more important' in volatile markets

Support more critical than ever, behavioural insights specialist says

Sahar Nazir
clock • 4 min read

With markets remaining unpredictable and economic headwinds continuing to test investor resolve, Dynamic Planner head of psychology and behavioural insights Dr Louis Williams has urged advisers to draw on behavioural psychology not just as a peripheral skill—but as a core component of the advice process.

"The more time advisers can spend engaging meaningfully with clients, the more trust and reassurance they can offer," Williams said. "And in volatile markets, that personal support becomes even more important." The recent imposition of a 104% tariff on Chinese goods by the US administration has intensified economic uncertainty after the Trump administration imposed sweeping tariffs in what has been seen as the onset of a global "trade war". China's vow to "fight till the end" in response to these tariffs has further unsettled global markets. This environment of unpredictability can trigg...

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