Behavioural psychology 'even more important' in volatile markets

"The more time advisers can spend engaging meaningfully with clients, the more trust and reassurance they can offer," Williams said. "And in volatile markets, that personal support becomes even more important." The recent imposition of a 104% tariff on Chinese goods by the US administration has intensified economic uncertainty after the Trump administration imposed sweeping tariffs in what has been seen as the onset of a global "trade war". China's vow to "fight till the end" in response to these tariffs has further unsettled global markets. This environment of unpredictability can trigg...