AJ Bell platform AUA hits £89.5bn as advised customers increase 8%

In its quarterly trading update today (29 January), the firm reported a 3% increase in AUA, aided by £1.4bn in net inflows over the last three months of 2024, up from £1.3bn in the same period a year prior. The number of advised customers on the platform rose by 8% last year to 174,000 – a 2% quarterly increase – whereas D2C customers grew by 20% to 387,000 for the year, up 4% for the three-month period. AJ Bell CEO Michael Summersgill said the firm had a "strong" quarter thanks to the benefits of its dual D2C and adviser channel model. "This strong performance was driven by contin...