Wealth managers expect AI to increase revenues by 12% by 2028

PwC: AI to drive revenue growth in asset management

Cristian Angeloni
clock • 2 min read

The vast majority of asset and wealth managers have set out plans to tap into the potential artificial intelligence (AI) brings to bolster their growth over the next few years, a PwC report has found.

In PwC's 2024 Asset & Wealth Management Report, published today (19 November), the consultancy found that wealth managers looking to adopt AI are expected to benefit from a 12% boost to their revenues by 2028. The report also found that 81% of the 264 asset managers and 257 institutional investors polled from around the world are looking to enter strategic partnerships, consolidation or M&A deals to enhance their technological capabilities. There was also the intention to build an "extended tech ecosystem" among the participants to the study, as they looked to innovate their offerings...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Firm owners 'facing pressure' to make technology decisions

Firm owners 'facing pressure' to make technology decisions

‘AI is framed as something that will change everything’

Sahar Nazir
clock 30 January 2026 • 3 min read
Advisers urged to consider clients' 'trust state' and establish credibility early

Advisers urged to consider clients' 'trust state' and establish credibility early

‘Trust is built in moments of uncertainty, not certainty’

Isabel Baxter
clock 30 January 2026 • 3 min read
Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Govt policy shift reignites debate around role of cash ISAs

Sahar Nazir
clock 28 January 2026 • 5 min read