Model portfolio sales slow in H1 after 2023 boom

Sales increased by just 6% in H1 2024

Sahar Nazir
clock • 2 min read

Model portfolio sales within the UK financial adviser channel have slowed in the first half of 2024, following a boom in the past year, according to data from ISS Market Intelligence (ISS MI).

Its report showed that sales both in aggregate and among individual firms using model portfolios increased by just 6% in H1 2024, compared to 13% in the same period of 2023. Despite this slowdown, channel gross sales grew by 14%. Model portfolios' share of channel sales returned to 51%, where it was at the start of 2023, after a period of growth last year. The report is based on adviser platform data and highlights market trends and opportunities at the firm, model provider, and fund levels. Among model providers, the top five performers by gross sales for the six months ending 30 Jun...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read
Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read