Retirees flock to annuities as sales rise almost 40% year-on-year

Annuity sales up 38.7% to 80,061 in 2023/24

Jenna Brown
clock • 2 min read

Sales of annuities increased almost 40% in 2023/24 to 80,061, according to latest Financial Conduct Authority (FCA) statistics.

Data from its retirement income market data showed annuity sales were up 38.7% in 2023/24, up from 59,163 in 2022/23. More than 80% of these were level annuities and about 66% were bought on a single life basis, according to analysis from Hargreaves Lansdown. Head of retirement analysis Helen Morrissey said sales had soared as retirees "rushed to make the most of surging incomes". "After years on the sidelines of the retirement income market, annuities are enjoying their time in the sun, as increasing interest rates pushed incomes skyward," she said. "We can expect this interest to...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Just guaranteed income for life sales soar amid adviser demand

Just guaranteed income for life sales soar amid adviser demand

Reports IFRS loss before tax of £118m for 2025

Jen Frost
clock 27 February 2026 • 2 min read
Record-breaking year for annuities as larger pots drive £7.4bn sales

Record-breaking year for annuities as larger pots drive £7.4bn sales

ABI figures for 2025 at highest level since 2014 pensions freedom bombshell

Jenna Brown
clock 12 February 2026 • 3 min read
Annuity rates rose to 7.51% by end of 2025

Annuity rates rose to 7.51% by end of 2025

Rise worth an extra £7,000 to £9,000 in lifetime income for a 65-year-old

Holly Roach
clock 28 January 2026 • 2 min read