Half of advisers say platform cash interest rates help to bag new clients

Consumer Duty has led platforms to improve fee communication

Jenna Brown
clock • 1 min read

Half of advisers believe current cash interest rates on platforms can help them attract new clients, according to research from Transact.

The platform's survey of 227 advisory professionals, conducted in August, showed that 54% agreed or strongly agreed current cash interest rates helped get new clients on their books. Transact highlighted that earlier this year, as part of Consumer Duty, the Financial Conduct Authority stated that platforms should "not skim interest off cash holdings and charge platform fees simultaneously – otherwise known as double-dipping – if it stops platforms from providing fair value to customers". Transact said its research showed that avoiding double-dipping can provide cash interest rates tha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

FNZ launches adviser-focused AI tool as personalisation demand grows

FNZ launches adviser-focused AI tool as personalisation demand grows

Generative AI solution intended to cut admin time and help advisers meet Consumer Duty standards

Sahar Nazir
clock 19 August 2025 • 2 min read
Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

‘There will be potential platform consolidation’

Jenna Brown
clock 18 August 2025 • 6 min read
Aviva platform net flows climb 28%

Aviva platform net flows climb 28%

Driven by higher adviser client retention and expanding direct wealth channel

Sahar Nazir
clock 14 August 2025 • 2 min read