Wesleyan looks to grow platform presence

Product director on a journey to ‘modernise’ With Profits Funds

Sahar Nazir
clock • 2 min read

In July 2024, Wesleyan celebrated a milestone – the third anniversary of its With Profits Fund becoming the first of its kind to be hosted on an independent platform.

Speaking to Professional Adviser, Wesleyan director of products Toby Hester said the fund, which was originally launched on Wealthtime, has since expanded its reach to Nucleus and, most recently, to Abrdn's Wrap. As per Hester, Wesleyan's With Profits Fund represents a century-old tradition revitalised for the digital age. A key focus for Wesleyan was ensuring that the With Profits Growth Fund could be easily accessed by financial advisers. Hester said advisers have always faced friction when adding such products into client portfolios, often requiring separate tools or direct communi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tackling the biggest challenge facing financial services in the UK

Tackling the biggest challenge facing financial services in the UK

'Trust in financial services is slipping'

Professional Adviser
clock 04 March 2026 • 4 min read
'No news is good news': Spring Statement stability welcomed

'No news is good news': Spring Statement stability welcomed

‘This was a low-key event, especially for pensions’

Jenna Brown
clock 03 March 2026 • 4 min read
FCA opens targeted support authorisation gateway

FCA opens targeted support authorisation gateway

Firms can now apply for permission to provide targeted support

Isabel Baxter
clock 02 March 2026 • 2 min read