Consumer Duty prompts advisers to provide general insurance services

Advisers are making general insurance an ‘engrained habit’

Isabel Baxter
clock • 2 min read

Consumer Duty may have contributed to a higher proportion of advisers making general insurance (GI) an “engrained habit”, research has shown.

Paymentshield's annual adviser survey, conducted with 509 advisers in July, found that nine in ten advisers think discussing GI is an important part of their Consumer Duty responsibilities. For the first time since the annual survey began, 49% of advisers reported that they sometimes miss opportunities to sell. This is 12% lower than it was four years ago, with 53% of advisers saying they sometimes miss opportunities to sell GI in 2023, 57% in 2022, 60% in 2021, and 61% in 2020. It also revealed that 9% identified GI as seeing the largest growth in sales in the last 12 months out of a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Locking in business opportunities as wealth management evolves

Locking in business opportunities as wealth management evolves

Exploring wealth management business evolution

Jenna Brown
clock 07 November 2025 • 4 min read
The smartest business owners are thinking about legacy, not just liquidity

The smartest business owners are thinking about legacy, not just liquidity

Selling a financial planning firm can feel ‘all-consuming’

Nick Heath
clock 07 November 2025 • 4 min read
Bringing financial planning back to the community

Bringing financial planning back to the community

'Rebuilding public trust isn't just good for clients'

Robert Boland
clock 07 November 2025 • 3 min read