Consumer Duty prompts advisers to provide general insurance services

Advisers are making general insurance an ‘engrained habit’

Isabel Baxter
clock • 2 min read

Consumer Duty may have contributed to a higher proportion of advisers making general insurance (GI) an “engrained habit”, research has shown.

Paymentshield's annual adviser survey, conducted with 509 advisers in July, found that nine in ten advisers think discussing GI is an important part of their Consumer Duty responsibilities. For the first time since the annual survey began, 49% of advisers reported that they sometimes miss opportunities to sell. This is 12% lower than it was four years ago, with 53% of advisers saying they sometimes miss opportunities to sell GI in 2023, 57% in 2022, 60% in 2021, and 61% in 2020. It also revealed that 9% identified GI as seeing the largest growth in sales in the last 12 months out of a...

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