PA360: Advisers urged to harness TikTok as attention spans decline

'I can see attention spans massively decreasing in the next few years’

Sahar Nazir
clock • 1 min read

Advisers have been called to use social media apps such as TikTok to enhance their engagement strategies with younger clients.

Speaking at PA360 yesterday (25 April), Morningstar head of adviser solutions Anastasia Georgiou said younger clients are increasingly interested in investment strategies and are using social media platform TikTok to receive the majority of their information. "At Morningstar, we looked at 5,000 clients in the past year across the UK, US and Australia, and found that they are primarily using TikTok, and are engaged and more concerned with macroeconomic issues," she said. "They are learning lessons around risk returns and investing more than previous generations. They are not silly and ...

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