Lack of personalisation in client engagement risking business growth

The firm today (23 April) said it estimated that boosting client engagement and personalisation could deliver a ‘conservative' 10% growth in assets but warned "not enough firms are making full use of the potential benefits". "A conservative aspiration would be to use these techniques to generate between two- and six-times engagement," explained head of behavioural finance Greg Davies. "This is all greenfield money – it is not money that wealth managers have to generate from new clients." In a guide published today, Oxford Risk found emotional decisions cost investors 300 basis points ...