Six largest platforms dominate new business flows for toiling sector

Six largest advised platforms take 60% of new business

Sahar Nazir
clock • 2 min read

The top six platforms by assets under management (AUM) – Quilter, Abrdn, Transact, AJ Bell, Fidelity, and Aviva – collectively captured 60% of gross flows over the two-year period ending in 2023, according to The Lang Cat.

In its latest ‘State of the Platform Nation' report, which covers 19 advised platforms, The Lang Cat said there is "a clear correlation" between platform size and share of new business flows. With an increased share of new business, the gap between the largest platforms and their smaller rivals is growing, according to The Lang Cat. "Our data clearly shows that, in the world of advised platforms, scale correlates to the lion's share of new business flows and the gap between the biggest platform club and the rest of the pack is growing," senior analyst Rich Mayor said. "Plenty of sm...

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