One in five 18-34-year-olds would use YouTube for financial advice

Those who would not use an adviser want free advice online

Isabel Baxter
clock • 1 min read

One in five 18-34-year olds would use YouTube for financial advice, according to a recent LV= report.

The retirement specialist's Wealth and Wellbeing report was conducted among 4,000 nationally representative UK adults in June 2023 and showed that 43% would look to consumer finance websites for financial advice. Meanwhile, 38% of UK adults would look to a financial adviser and 29% would look to family and friends. Those with higher incomes were also more likely to use online sources and social media for advice. Meanwhile, 20% of people who would not use a financial adviser said they wanted advice free and online. The report said it showed many customers "may not understand the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Greg Moss: 'FIRE isn't anti-advice'

Greg Moss: 'FIRE isn't anti-advice'

Is ‘Financial Independence, Retire Early' the key to winning younger clients?

Sahar Nazir
clock 21 October 2025 • 5 min read
Advisers risk losing next-generation clients as 'engagement gaps' emerge

Advisers risk losing next-generation clients as 'engagement gaps' emerge

Survey finds investors value emotional reassurance and family engagement

Sahar Nazir
clock 21 October 2025 • 2 min read
Only 17% of financial advisers believe younger hires would attract more clients

Only 17% of financial advisers believe younger hires would attract more clients

Advisers under 45 generated largest proportion of personal revenue from new clients

Isabel Baxter
clock 21 October 2025 • 2 min read