Advisers told social media is vital to attract younger clients

Speaking today (7 September) at Defaqto's Smarter Financial Decisions conference, Savanta director Kathy Ellison told delegates that less than a quarter (20%) would turn to a financial adviser. Ellison was speaking on a ‘future of finance adapting to the changing lives of Gen Z' panel which also included four people from the Generation Z age group who were either students or in part-time work. One of the speakers told delegates that social media is an attractive tool because it allows for instant reviews. She explained that if an influencer posts a financial product or service, social...