Advisers admit financial wellbeing is not a core part of the service

The majority (71%) of advisers view supporting financial wellbeing as a secondary part of the business in comparison with financial planning in general, according to a study by Standard Life. The study observed the behaviours of 100 advisers in the last two years. Over half (58%) of those advisers surveyed have developed services to support financial wellbeing, however. Nearly a quarter (24%) use financial wellbeing, and financial planning's role in helping to bring this aboutas a key marketing message, while 21% are not doing much work in this area. One adviser said: "The indus...