Greater London leads in adults seeking advice, Midlands lag behind

Midlands residents least likely to seek financial advice

Sahar Nazir
clock • 1 min read

Adults in Greater London are most likely to seek financial advice while those from the Midlands are least likely, the Financial Services Compensation Scheme (FSCS) has found

The research was conducted by FSCS which last week (12 May) released the third series of consumer research papers on consumer trends, attitudes and behaviours towards financial products and the protection that it offers. It was found that adults with savings, investments or a mortgage living in Greater London had been the most likely to seek financial advice in the last five years - with almost half (49%) of them saying they did so. This was followed by South England (38%), Scotland (36%), North England (34%), and Wales (33%). Adults living in the Midlands were the least likely to ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

'There is no need to reinvent the wheel here'

Nici Audhlam-Gardiner
clock 04 December 2025 • 4 min read
Demand for IHT advice surges as advisers turn to business relief

Demand for IHT advice surges as advisers turn to business relief

Advisers becoming ‘more proactive’ in IHT discussions

Isabel Baxter
clock 03 December 2025 • 2 min read
Advisers urged to scrutinise governance when selecting investment partners

Advisers urged to scrutinise governance when selecting investment partners

Governance conversations ‘foundational’ to delivery of ‘strong’ investment outcomes

Sahar Nazir
clock 03 December 2025 • 2 min read