One in three recognise protection as a 'non-negotiable' priority

Policies still "far from immune" to cost of living impact

Hemma Visavadia
clock • 1 min read

More policyholders view their cover as a financial priority than would cancel policy due to the cost of living crisis, according to Vitality.

Research by the provider found that one in seven respondents (13%) would consider cancelling life insurance policies to keep up with the economic crisis, while under one third (29%) of those surveyed said it was a "non-negotiable" financial priority. Vitality also found that nearly two in five adults in the UK (37%) have never switched or cancelled a life insurance policy, with one quarter having never switched or cancelled an income protection policy (27%) or Serious Illness Cover policy (28%) respectively. The provider noted it was "particularly alarming" that policyholders were con...

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