Adviser conversations needed for protection to resonate with next gen

Each bump in the river creates a ripple effect for the consumer; in most cases this is positive, with many insurers trying to find solutions to problems such as access to insurance, the cost of living crisis and further help with health and wellbeing through value added services. While its common to have quieter and busier periods, from what I have seen protection always seems to maintain level of consistency. For an industry that is comparatively niche within the financial services, in order to instigate real change it needs to be disturbed every now and then, otherwise it will only eve...