Advisers called to engage better beyond initial sale of protection

"If we can't crack this, then we are categorically in trouble”

Hemma Visavadia
clock • 2 min read

Advisers must go on a journey with clients, beyond the “one hit wonder” sale, according to Mortgage Advice Bureau's Andy Walton.

Speaking during the ProtectX Live session during the Protection Review 2022 conference, the protection and propositions director spoke about the importance of regularly checking in with clients and, much like a dental appointment", proactively inform clients of appointments, rather than waiting for them to come to you. "The dentist books you in because they are telling you there are needs that you have got with your teeth, that even though we have done our job to this point, it will still need looking at in the future," he said. However, Walton noted that when it comes to  protection,...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Ten differences between 'selling' protection – and giving expert protection advice

Ten differences between 'selling' protection – and giving expert protection advice

‘Protection advice is about people, not policies’

Emma Astley
clock 22 January 2026 • 4 min read
FCA Pure Protection Market Study interim report delayed to 2026

FCA Pure Protection Market Study interim report delayed to 2026

Quantitative Outputs published

Cameron Roberts
clock 12 December 2025 • 4 min read
FCA to simplify insurance rules to 'support growth and innovation'

FCA to simplify insurance rules to 'support growth and innovation'

Further reviews waiting in the wings

Cameron Roberts
clock 09 December 2025 • 2 min read