Novia's platform cuts 'part of activities to recalibrate the business'

Novia’s CCO weighs in on recent price cuts and the platform’s future

Ayesha Venkataraman
clock • 3 min read

Adviser platform Novia Financial’s recent price cuts were made to help prime it for the future as the platform marketplace enters a new phase, chief commercial officer (CCO) Barry Neilson says.

Earlier this week, the private equity-backed platform announced a cut in charges starting from 1 January 2023. The reduction will see the headline rates paid by a typical Novia client, with between £100,000 and £200,000 on the platform, reduced from 0.50% to 0.30% and 0.35% respectively for firms with over and under £10m of assets on the platform. Talking to Professional Adviser, Neilson said: "The price change is part of our activities to recalibrate our business priming it for the future as the platform marketplace enters a new phase and these reductions are fully costed into our long-...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Transact cuts platform costs in updated pricing approach

Transact cuts platform costs in updated pricing approach

Family linking policy will be extended to more members from April

Isabel Baxter
clock 15 January 2026 • 2 min read
Are advisers becoming 'numb' to poor platform service?

Are advisers becoming 'numb' to poor platform service?

Findings from Parmenion and The Lang Cat’s The Impact of Poor Platform Service report

Isabel Baxter
clock 11 December 2025 • 1 min read
Foster Denovo expands platform deal with Nucleus' Third Financial

Foster Denovo expands platform deal with Nucleus' Third Financial

Third Financial was acquired by Nucleus last year

Sahar Nazir
clock 01 December 2025 • 2 min read