FCA's Mills on adviser Consumer Duty requirements: 'Assessment is needed of that fair value exchange'

Value to customers

Ayesha Venkataraman
clock • 3 min read

Sheldon Mills, executive director of consumers and competition at the Financial Conduct Authority (FCA), has said advisers will need to assess the costs of providing a service over time and the value of that proposition to customers under new Consumer Duty rules.

Consumer Duty, which will come into force on 31 July 2023 for advisers, aims to improve how firms serve retail customers by requiring them to deliver "good outcomes". It will mean that consumers should receive communications they can understand, products and services that meet their needs and offer fair value, and they get the customer support they need, when they need it, according to the FCA.    When asked how the rules will measure value for money and how the time-cost of the adviser will get factored into this assessment, the FCA's Mills said: "What those advisers will need to do ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA revokes passported Irish firm's temporary permissions

FCA revokes passported Irish firm's temporary permissions

Wellington Court Financial Services cannot carry out regulated activity

Isabel Baxter
clock 09 October 2023 • 1 min read
FCA cancels permissions of Hove firm Albany Financial Consultants

FCA cancels permissions of Hove firm Albany Financial Consultants

Cancellation of Part 4A permissions enacted with immediate affect

Hope William-Smith
clock 01 September 2023 • 1 min read
Labour branded 'short-sighted' for vowing to battle lifetime allowance

Labour branded 'short-sighted' for vowing to battle lifetime allowance

Consultancy says attention on pensions is better spent elsewhere

Jonathan Stapleton
clock 13 April 2023 • 1 min read